“Sabrehood” fanbase moniker

[PASabreFan]

26 minutes ago, That Aud Smell said:

da fuq?

leave that sh1t in the northern tier, brother. 

Nah I'm good bruh

[7+6=13]

1 hour ago, PASabreFan said:

There's another meaning for hood, and it has to be considered given the unfortunate (IMHO) use of mafia for the Bills.

I disagree, most Italians are circumcised.

[That Aud Smell]

1 hour ago, PASabreFan said:

Nah I'm good bruh

spare me.

1 hour ago, 7+6=13 said:

I disagree, most Italians are circumcised.

20 internet points for this - I let out a chuckle.

[PASabreFan]

GuinsGhetto has a nice ring to it.

[pastajoe]

Sabre Sickos because there’s something wrong with us to still be supporting this team.

[In The Buff]

yeah its hard to come up with a cool, tough sounding nickname when your team has been 1 of the softest & worst teams for a generation.

Maybe Sabres Suckers? Sabres Softees? Pastajoe has the Sickos one covered lol

[pi2000]

32 minutes ago, In The Buff said:

yeah its hard to come up with a cool, tough sounding nickname when your team has been 1 of the softest & worst teams for a generation.

Maybe Sabres Suckers? Sabres Softees? Pastajoe has the Sickos one covered lol

true.   

any moniker they come up with is going to suck if the team is bad. 

[Eli Cash]

Seems like a very strange time to come up with a branding name for the fan base.  Maybe generate some sustainable excitement on the ice, allow for some interest to build, act like you have an interest in keeping your fans, and then worry about coming up with a fun moniker for the fan base?

Edited 5 hours ago by Eli Cash

[Taro T]

53 minutes ago, Eli Cash said:

Seems like a very strange time to come up with a branding name for the fan base.  Maybe generate some sustainable excitement on the team ice, allow for some interest to build, act like you have an interest in keeping your fans, and then worry about coming up with a fun moniker for the fan base?

Yes.  But IIRC they hired a new Marketing VP recently.  So, that would make the timing make more sense.

[SwampD]

21 hours ago, That Aud Smell said:

The apparent Mister Rogers' themed introduction notwithstanding, I always took Sabrehood to be a riff on group-belonging concepts like brotherhood, sisterhood -- a belonging to a group with common ties.

It's fine. Every pro team needs a branded group name to use.

And honestly, there are so many cranky yell at clouds posters here.

I changed my vote from "i don't care" to "i like it" just to balance out the grumps a bit.

I don’t agree with this at all. It implies that it’s a beautiful sunny day and they are yelling at the one cloud in the sky. We’re in a 14 year hurricane about to be 15.

I don’t need to be branded.

What’s wrong with “Sabres fans”?

[That Aud Smell]

50 minutes ago, SwampD said:

I don’t agree with this at all. It implies that it’s a beautiful sunny day and they are yelling at the one cloud in the sky. We’re in a 14 year hurricane about to be 15.

I don’t need to be branded.

What’s wrong with “Sabres fans”?

"Yells at cloud" isn't specific to the Sabres. It's just a generalized internet-meme-generated characterization of a certain kind of cranky, grumpy behaviour.

You may not need to be branded. I'm sure you don't want to be branded. But the people who work in marketing for the franchise needed a brand. They settled on Sabrehood (for now). I don't (can't) imagine that an NHL franchise's marketing team would roll out a PR campaign based on #SabresFans. I mean - c'mon.  

Like I said, I initially voted "meh - who cares." And that's really where I land on the issue. I only switched my vote to "I like it" because I was so bummed out by all the griping on this thread.

[SwampD]

34 minutes ago, That Aud Smell said:

"Yells at cloud" isn't specific to the Sabres. It's just a generalized internet-meme-generated characterization of a certain kind of cranky, grumpy behaviour.

You may not need to be branded. I'm sure you don't want to be branded. But the people who work in marketing for the franchise needed a brand. They settled on Sabrehood (for now). I don't (can't) imagine that an NHL franchise's marketing team would roll out a PR campaign based on #SabresFans. I mean - c'mon.  

Like I said, I initially voted "meh - who cares." And that's really where I land on the issue. I only switched my vote to "I like it" because I was so bummed out by all the griping on this thread.

Should I know what you are talking about? Where do you see this being used?

[That Aud Smell]

25 minutes ago, SwampD said:

Should I know what you are talking about? Where do you see this being used?

The franchise is promoting its Sabrehood brand everywhere at the moment and has been doing so for some time.

When the European d-man was drafted (Mrtka (sp?)), the team's social media platforms welcomed him to the Sabrehood.

Sabrehood was featured in multiple PR events and published recaps that the franchise did in the preseason. (One example -- https://www.nhl.com/sabres/multimedia/galleries/photos-sabrehood-summer-tour-2025-tops )

Sabrehood was emblazoned on the rally towels in the arena last night.

[That Aud Smell]

Sheeeyit. They did a huge promo piece for it at the start of last season.

https://www.nhl.com/sabres/video/welcome-to-the-sabrehood-6363052964112

Watching that video again, I get it why people view the brand as a physical, geographic neighbourhood.

[That Aud Smell]

But it's also intended be an affiliation of a group -- like a fraternity or sorority.

[SwampD]

14 minutes ago, That Aud Smell said:

The franchise is promoting its Sabrehood brand everywhere at the moment and has been doing so for some time.

When the European d-man was drafted (Mrtka (sp?)), the team's social media platforms welcomed him to the Sabrehood.

Sabrehood was featured in multiple PR events and published recaps that the franchise did in the preseason. (One example -- https://www.nhl.com/sabres/multimedia/galleries/photos-sabrehood-summer-tour-2025-tops )

Sabrehood was emblazoned on the rally towels in the arena last night.

Gotcha. Yet another reason to hate social media. I don't like Sabrehood. Seems forced. At least Bills Mafia came about organically.