Who can make their on ice adds the best? Do we get Labatt to make the ice look like a nice cold can of blue? Would it look weird for the St. Louis Blues to be skating on a giant, red Budweiser can? Do they just put the Disney logo beneath the ice in Anaheim? Last I checked Tampa's great cultural contribution was strip clubs...I'm sure they could do something interesting there.
Calgary! That's the city to beat. Paint a frozen Lake Louise under the entire ice surface and over the boards and glass, then you green screen the crowd and cover them with the surrounding mountains. Sponsored by Alberta. Get those tourism dollars up!