If I were a marketing person at the Sabres or even the owner, I'd be worried about the age of the fan base.
Unless all the kids are on Sabres Tock Tick.
When TV dinners first came out, Esther choked on a semi frozen pea when Elvis swiveled his hips on Ed Sullivan. I saddled up behind her and thrust. Betsy was born nine months later.
You do the math.