Supposedly they want to make a living and have insurance like the men.
So effectively let's say they each want a minimum of $20,000 with additional insurance.
Each roster would likely hold 23 players + maybe a couple extras due to a lack of any minor league.
$20,000 * 25 = $500,000
Add to that, let's say $100,000 in insurance and equipment
So we are already at $600,000 per team and we haven't even touched stadium costs, transportation costs, etc.
Let's sum it up at 1 mil per team to keep it simple; can the NWHL make 1 mil per team + profit at its current format? Not really.
They play one/two games a week and only 16 games per season plus a potential two for the playoffs. They would need 2000 tickets sold per game at $10 each to hit $20,000, 4,000 to justify the salaries for both teams. Additionally you would need to add at least 9 more games to the regular season so that the potential to break even with salaries alone is possible. Any amount of ticket price hikes would only hurt the attendance further so their max ticket price probably sits around $15.
Most NHL teams struggle financially as it is; how do they hope the NHL will convince owners to almost certainly toss another million per year into a furnace? Not to mention, how do you have the NHL universally support the NWHL if the number of actual NWHL teams wouldn't even surpass 1/3 of the NHL's teams? Why should the Sabres, Bruins, and Leafs owners need to support the NWHL if the Stars, Panthers, and Coyotes don't? There's just so many questions that would need an answer.