'Research also revealed how to salvage failing advertising sales on the stripe between levels, Hamister said. Most venues generate $15 million to $20 million in ad sales, but HSBC Arena barely made $1.5 million, he said. The reason is that a full-season contract is a budget buster for advertisers in small-market Buffalo.'
Note: While we are busy tweaking the front page design to make it more appealing and functional (especially for our mobile readers), you may notice odd layout errors. Please hit "control-F5" to refresh the page and load the latest files. Thank you!