'The team is pricing games into four different categories: value (the cheapest), bronze, silver and gold (the most expensive). The games will be selected for each category based on historical demand, the time of year, the day of week, opponents and rivalries. Therefore, a Maple Leafs or weekend game would likely be classified as a "gold game", whereas a less popular opponent, during the week, would be less expensive.'
Sabres slash prices to fill seats
Source: WGRZ-TV