'"We're definitely saying, `Hey, it's more important for you to stay with us long-term, than for us to capitalize on you, short-term. We want these people to be with us generationally, the way they were at the Aud."'
Archives for July 7, 2004
'The team is pricing games into four different categories: value (the cheapest), bronze, silver and gold (the most expensive). The games will be selected for each category based on historical demand, the time of year, the day of week, opponents and rivalries. Therefore, a Maple Leafs or weekend game would likely be classified as a "gold game", whereas a less popular opponent, during the week, would be less expensive.'
'''It's going to be hard, but quite frankly, if everybody bought just one more ticket we'd have 14,000,'' said Sabres managing partner Larry Quinn. ''Of course, we know not everybody is going to do that, but this game needs to be seen live, and right now it's too expensive.'''
'The Sabres say for season ticket holders, which numbered about 8,200 last season, the average price will be $35 per seat, lowest in the 30-team NHL. The overall average ticket price, which was $45 in 2003-04, will drop to $38.'
'Season-ticket prices in the 100 and 200 levels will be reduced dramatically, between 12 and 28 percent. Season tickets in the 300 Level will remain constant for the third straight year. The team will introduce "variable pricing" for box office sales so that a ticket for a Friday night game against Toronto could cost double or triple the price of a Tuesday night game against Nashville or Carolina.'
Today at noon the Sabres will announce exclusively on WGR Sports Radio 55 that they are reducing season tickets and introducing variable pricing. The reduction in season tickets of between 12 and 28 percent is the largest one-time rollback in team history.