'Pepsi officials said the agreement includes exclusive pouring rights at HSBC arena and names Pepsi-Cola the official soft drink of the Buffalo Sabres. Also, PBG will partner with the Sabres on fan entertainment programs, retail promotions and community outreach initiatives, including the Sabres' library reading program, "Shoot. Score. Read More."'
Pepsi, Sabres extend marketing deal
October 17, 2003 Submitted by