DVD of Sabres past and present is part of drive to boost sales

Via: Buffalo News

'The DVD, entitled "Building a Winner," includes a message from B. Thomas Golisano, the team's new owner – "New Owner, New Era" – ticket and contact information, and three previously done highlight videos: from the team's first 10 years, the first 20 years and the 1998-99 team's run to the Stanley Cup finals.'