'The Buffalo Sabres have announced three additions to the team's marketing department as it prepares for the 2003-04 National Hockey League season under new ownership.'
Archives for May 21, 2003
'"First and foremost there has to be a reconnection with the fans. Sometimes you get caught up in the idea of being cutting edge or innovative and you forget to ask the people who are most important. We need to ask these people: "What is important to you?'"'