‘Costas believes the NHL can build on events like this because it has the ability to attract casual fans and channel surfers. “It will feel special because it is special,” said Costas. “It’s unique. Sidney Crosby and Ryan Miller are extremely well known. You have players that people want to see and in an atmosphere that’s intriguing, plus those 70,000 people in Buffalo on New Year’s Day. There is certainly going to be a great atmosphere.”‘