'Sabres players are trekking through the dressing rooms and corridors in gray T-shirts with slogans invented by the coaching staff. The back of the shirts are emblazoned with either "Heart and Desire" or "Demand and Deliver." "It's an example for how we have to play and the attitude that we have to have," Ruff said. " "Heart and Desire,' and "Demand and Deliver.' Demand a lot of yourself and your teammates, and go out and deliver."'