'Golisano understands that the only way he can truly be the savior of NHL hockey in this economically depressed region is by giving fans a reason to spend their hard-earned entertainment dollars on a team that has been mostly pitiful since the trades of future Hall of Fame goalie Dominik Hasek and former captain Michael Peca. Golisano has done that by overseeing the franchise's best marketing campaign in years, trying to win back fans through actions instead of using a catch phrase.'