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That Aud Smell

PSE Creativity Watch

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The stripes should have run front to back of the brim. Or maybe just the side panels, like some of the recent NHL draft hats.

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I went looking for those hats at the One Buffalo online store (they're not there, yet).

In so doing, I came to learn, for the first time, that One Buffalo apparel has three designers: Jessie, Kelly, and Matt Pegula.

https://shoponebuffalo.com/collections/onebuf

In this way, the Pegulas start to resemble the Kochs.

 

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21 hours ago, That Aud Smell said:

Dear God those are ugly.

And, not even "ugly" as in "yeah, so ugly that they're sorta fun." (Like, arguably, the turd burger.)

Good job, good hustle, Jessie.

Hard pass: Bills, Sabres fans don't hold back their feelings on new One Buffalo hats

Do they come with a propeller?  No thanks...

Edited by North Buffalo
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On 8/9/2018 at 10:01 AM, That Aud Smell said:

Dear God those are ugly.

And, not even "ugly" as in "yeah, so ugly that they're sorta fun." (Like, arguably, the turd burger.)

Good job, good hustle, Jessie.

Hard pass: Bills, Sabres fans don't hold back their feelings on new One Buffalo hats

"...on our shop"

?

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27 minutes ago, SwampD said:

"...on our shop"

?

online store

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40 minutes ago, Eleven said:

online store

Ah. Gottit. That makes sense.

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That poster is pretty nice. They’ve been using that text style on all platforms. It’s a little messy/confusing but it works.

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15 hours ago, Brawndo said:

Not sure what angle the marketing department is going for here 

FDBB61F3-EC84-4988-B1F5-01545509BD2A.jpeg

Early 90s edgy.  Like the original espn2 (note the lowercase) font.

10 hours ago, Hoss said:

That poster is pretty nice. They’ve been using that text style on all platforms. It’s a little messy/confusing but it works.

In what way does that "work"?

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The style of text around the sword is very commonly used these days.

The B as the hilt isn't the worst thing in the world.

Also, I don't think the marketing is targeted at us... we're too old for it.

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2 hours ago, LTS said:

The style of text around the sword is very commonly used these days.

The B as the hilt isn't the worst thing in the world.

Also, I don't think the marketing is targeted at us... we're too old for it.

It's also pretty far from what I'd consider good. 

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5 hours ago, LTS said:

The style of text around the sword is very commonly used these days.

The B as the hilt isn't the worst thing in the world.

Also, I don't think the marketing is targeted at us... we're too old for it.

If the B in that picture is the hilt, what's the sword (sabre) doing wrapping around itself?

Edited by Eleven

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22 minutes ago, Eleven said:

If the B in that picture is the hilt, what's the sword (sabre) doing wrapping around itself?

Pretty sure the B is supposed to be a stylized hand protector (not sure what the technical term would be & don't care enough to look it up) that some swords (an epee for example) have just above the hilt.

So, the sword probably isn't technically a saber.  D'oh!

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53 minutes ago, Eleven said:

If the B in that picture is the hilt, what's the sword (sabre) doing wrapping around itself?

My analysis stopped with my initial post.  It's all I can surmise.  🙂

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1 hour ago, Taro T said:

Pretty sure the B is supposed to be a stylized hand protector (not sure what the technical term would be & don't care enough to look it up) that some swords (an epee for example) have just above the hilt.

So, the sword probably isn't technically a saber.  D'oh!

 

1 hour ago, LTS said:

My analysis stopped with my initial post.  It's all I can surmise.  🙂

The hilt (where you would hold the thing) is supposed to be the curve at the bottom, not the B.  I'm not sure what that B is doing at all.

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2 hours ago, Eleven said:

 

The hilt (where you would hold the thing) is supposed to be the curve at the bottom, not the B.  I'm not sure what that B is doing at all.

If you need to figure it out then probably not your thing. 

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57 minutes ago, spndnchz said:

If you need to figure it out then probably not your thing. 

Oh hun, I can figure that out.  But do  you really think that's what PSE is going for?

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On 8/11/2018 at 11:05 AM, LTS said:

The style of text around the sword is very commonly used these days.

The B as the hilt isn't the worst thing in the world.

Also, I don't think the marketing is targeted at us... we're too old for it.

As someone who is the age they're targeting... I am so. so. so. so sick. of that font style. It screams "Pinterest rustic wedding" to me, even though it's not exactly the same font (lullabies, virginia sky, any other brush font, this one's more masculine BUT STILL). A lot of my coworkers love it "it's so fresh" "I love the new direction it's so modern"... but I've seen that "fill the negative space with axioms/text/blah blah" on Chipotle cups for a decade now. 

I don't know, call me crazy, but I feel like if you're a big ol' expensive sports team with a fat bankroll backing you, you have the power to be an influencer and do something interesting/different/lead the way. This is just fitting in, IMO. 

 

At least it's better than all the Blueprint stuff...

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2 hours ago, josie said:

As someone who is the age they're targeting... I am so. so. so. so sick. of that font style. It screams "Pinterest rustic wedding" to me, even though it's not exactly the same font (lullabies, virginia sky, any other brush font, this one's more masculine BUT STILL). A lot of my coworkers love it "it's so fresh" "I love the new direction it's so modern"... but I've seen that "fill the negative space with axioms/text/blah blah" on Chipotle cups for a decade now. 

I don't know, call me crazy, but I feel like if you're a big ol' expensive sports team with a fat bankroll backing you, you have the power to be an influencer and do something interesting/different/lead the way. This is just fitting in, IMO. 

 

At least it's better than all the Blueprint stuff...

How many sports teams... anywhere do this?  That's a lot of different ways to be going if they were all able to do it.

I don't go on pinterest... soooo I guess I am good?  I don't even think in negative space.  I took a photo once and the commentary on it was.. great use of negative space.  I said thanks and moved on. I know what it is... I just never think about it.  

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2 hours ago, LTS said:

How many sports teams... anywhere do this?  That's a lot of different ways to be going if they were all able to do it.

I don't go on pinterest... soooo I guess I am good?  I don't even think in negative space.  I took a photo once and the commentary on it was.. great use of negative space.  I said thanks and moved on. I know what it is... I just never think about it.  

I follow loads of sports creatives- it just seems a sort of shuffle backwards in comparison to some of the other stuff I'm seeing out there. 

I do think about it- it's my living. Sorry. Different point of view. I just hope a better team brings exciting stuff in all aspects. 

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