‘The new deal will kick in next year and run through 2035-36. The Cleveland-based bank has a large regional presence in Buffalo, and took over the downtown arena’s naming rights after acquiring First Niagara Bank in 2016. As part of the extension, the bank’s name will be featured on the Sabres’ helmets for away games starting this season.’
Buffalo Sabres home arena to remain KeyBank Center after reaching 10-year naming rights extension
Source: AP