‘“You transform the attitude of any of the club by having each player believe in what their strength is, what they can bring on a nightly basis, the level of compete that they can bring,” Ruff said. “And then at the end of the night, you’ve got to win hockey games, and when you win hockey games, that belief really becomes contagious. You like how you play and you push your teammates to a higher level, and you have to win.”’