‘”You have to win fans back by playing good hockey and winning hockey games. It’s that simple. You can’t make promises,” Ruff said. “You have to play good hockey. I’ve talked to every player about taking the next step. It’s going to take everybody to do a little bit more, even in the offseason, to have a standard that’s above where it is now. You’re going to have to push yourself to the limit to be where we want to be at the end of next season.”‘