'The league is expected to take on seven figures worth of red ink to stage the contest, but they're obviously looking at it as a loss leader. As well they should. Given what Crosby means to the game, the long-term value of that exposure makes the Winter Classic the most important game of the season, bar none.'
Note: While we are busy tweaking the front page design to make it more appealing and functional (especially for our mobile readers), you may notice odd layout errors. Please hit "control-F5" to refresh the page and load the latest files. Thank you!