'You can promise, and deliver, honest value for honest pay and treat the people you deal with and who work for you the way you hope to be treated. Or you can go around trying to screw everybody. From most accounts, John Rigas built his empire the first way. The way most older, up-by-the-bootstraps entrepreneurs go about it. But he made three mistakes. He fathered sons. He sent them to Wharton and Harvard to learn the second management strategy. Then he gave them the keys.'