Rangers fail to move the Nielsen needle

Via: Buffalo News

‘The Rangers have the potential to be watched in 12 times as many households as the Sabres do because they play in the nation’s biggest market. If the Rangers advance, the potential is much greater in New York than it is in Buffalo, where at best there is the potential of an additional 100,000 households. (Buffalo, however, also has many national fans who have left the area and watch the Sabres from their new homes). But in Round Two, the New York potential hasn’t translated into more viewers.’