'Research also revealed how to salvage failing advertising sales on the stripe between levels, Hamister said. Most venues generate $15 million to $20 million in ad sales, but HSBC Arena barely made $1.5 million, he said. The reason is that a full-season contract is a budget buster for advertisers in small-market Buffalo.'
Market research pays off for college, businesses in area
February 1, 2003 Submitted by
Via: Buffalo News